OPPAI NOTE PROJECT

“OPPAI NOTE” was launched as the notebook that the most ideas in the world are born from. A 50-page notebook in the irregular B5 paper size costs 1,000 yen (before tax). The notebook includes images of breasts of 25 Japanese women in their 20s and 30s. It was the first in-house product and the first experimental promotion for THAT'S ALL RIGHT. Because it was our own product not a client’s work, we were able to try unique planning, expression, pricing and conducting tests in sales methods and logistics management. As a result, we sold out 10,000 copies in two years.

CLIENT:
This is our first in-house product.
CATEGORY:
CREDIT:
Plan, Produce, Sales : THAT'S ALL RIGHT.
OPPAI NOTE® is registered trademark of THAT'S ALL RIGHT.
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“OPPAI NOTE” was launched as the notebook that the most ideas in the world are born from. A 50-page notebook in the irregular B5 paper size costs 1,000 yen (before tax). The notebook includes images of breasts of 25 Japanese women in their 20s and 30s. It was the first in-house product and the first experimental promotion for THAT'S ALL RIGHT. Because it was our own product not a client’s work, we were able to try unique planning, expression, pricing and conducting tests in sales methods and logistics management. As a result, we sold out 10,000 copies in two years.